Chilling and Thrilling at X Games Aspen 2016 With the Jeep® Fleet


Each winter, the world’s best winter action sports athletes and thousands of fans gather on Buttermilk Mountain for X Games Aspen, and for the 13th year running, the Jeep® brand served as the event’s exclusive automotive sponsor.

The Jeep brand brought 20 pristine vehicles to Aspen. Some were there to look pretty, while many others were put to work providing rugged and capable shuttle service between Buttermilk Mountain and various downtown locations.

Winter sports fans were greeted by a Deep Cherry Red Jeep Cherokee Trailhawk (recently named Four Wheeler Network’s “Four Wheeler of the Year”) at the entrance to the games. At the Jeep brand Playground near the Slopestyle Course, a snow sculpture depicted a Wrangler Backcountry bursting out of the mountain — using a real two-door model in Extreme Purple for maximum effect. Visitors were able to use the snow sculpture as a backdrop for a 360-degree image captured using a unique multi-camera system. Once captured, attendees shared these images through their social channels, aggregated through the hashtag #JeepXGames.


A Jetset Blue Renegade Trailhawk and another Extreme Purple Wrangler Backcountry (this one an Unlimited model) made the scene over at the Chill Zone, where fans got to meet and mingle with their favorite athletes. In the VIP area, a limited-edition Grand Cherokee High Altitude EcoDiesel in Bright White — a VIP on wheels, really — lounged
with celebrities and honored guests. A Renegade Trailhawk rocking Omaha Orange welcomed the party crowd to the music venue, while a Wrangler Unlimited Backcountry in Hydro Blue maintained a watchful presence in downtown Aspen.34

Another 12 Jeep vehicles, dubbed the Snow Patrol, ferried fans between Aspen and Buttermilk Mountain. The free shuttle service, which has become a regular feature at the annual event, is highly convenient and allows fans to experience the latest Jeep vehicles. Eager sports enthusiasts got to experience the Go Anywhere, Do Anything® spirit as they piled into various Wrangler, Cherokee, Grand Cherokee and Renegade models in a variety of colors and styles.


For fans of winter outdoor sports, X Games Aspen 2016 was another showcase of athleticism and creativity, and the Jeep brand was proud to be there as a sponsor. Let’s do it again in 2017!

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